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| Name: | Sarah Seddon |
| Nickname: | ‘Sha Sha’ (study Mandarin language and this is my Chinese name) |
| Credentials: | The serious stuff - Masters of Business (majoring in Marketing ) from RMIT in 2006 but in reality I am just hard working and passionate with the quest to always knock it out of the park. |
| Specialty: | Brand management, marketing communications, strategy and corporate development. Translation – helping stakeholders realize their potential and to be the best. |
| Career Highlights: | Becoming the Chairperson of Destination Melbourne Limited - our mantra is all about inspiring the tourism industry and championing the visitor experience in Melbourne. |
| When I grow up: | A vet or a foreign diplomat! These are my 2 passions – the welfare of animals and travelling (and wouldn’t it be good to avoid those customs queues!) |
| want to be: | No regrets. Laughing... and dancing! |
| In my handbag: | Chanel lipgloss (my philosophy is that lip gloss and a blow wave can fix almost anything) |
| Style icon: | Iris Apfel- is an American businesswoman, interior designer, and fashion icon. |
| Favourite movie: | Hachi : A Dog’s Tale. A true story about the unconditional love, loyalty and bond between man and dog. |
| Can’t live without: | Family and friends – the true ones that stand beside you when you need them most |
| Quote to live by: | Give without expectation |
| Top holiday destination: | Hong Kong- the city comes alive at night and is a sensory overload. The shopping and the dumplings aren’t bad either. |