The Collective

Name: Sarah Seddon
Nickname: ‘Sha Sha’ (study Mandarin language and this is my Chinese name)
Credentials: The serious stuff - Masters of Business (majoring in Marketing ) from RMIT in 2006 but in reality I am just hard working and passionate with the quest to always knock it out of the park.
Specialty: Brand management, marketing communications, strategy and corporate development. Translation – helping stakeholders realize their potential and to be the best.
Career Highlights: Becoming the Chairperson of Destination Melbourne Limited - our mantra is all about inspiring the tourism industry and championing the visitor experience in Melbourne.
When I grow up: A vet or a foreign diplomat! These are my 2 passions – the welfare of animals and travelling (and wouldn’t it be good to avoid those customs queues!)
want to be: No regrets. Laughing... and dancing!
In my handbag: Chanel lipgloss (my philosophy is that lip gloss and a blow wave can fix almost anything)
Style icon: Iris Apfel- is an American businesswoman, interior designer, and fashion icon.
Favourite movie: Hachi : A Dog’s Tale. A true story about the unconditional love, loyalty and bond between man and dog.
Can’t live without: Family and friends – the true ones that stand beside you when you need them most
Quote to live by: Give without expectation
Top holiday destination: Hong Kong- the city comes alive at night and is a sensory overload. The shopping and the dumplings aren’t bad either.